Here are some examples of persona cards I pulled off of pinterest.
<image: a sheet of paper with a person’s face on it, some typed bullets and some written out ones>
These are beautiful, but your personas don’t have to be. Lets look at the information they include, though:
- Personal Information
- This makes the personas feel like they’re real people.
- Situational Goal
- This helps us understand a person’s motivations. We’re less interested in the person’s life goals than their contextual goals.
- Savvy / Situational opportunities and constraints