Getting Started

Here are some examples of persona cards I pulled off of pinterest.

<image: a sheet of paper with a person’s face on it, some typed bullets and some written out ones>

These are beautiful, but your personas don’t have to be. Lets look at the information they include, though:

  • Personal Information
    • This makes the personas feel like they’re real people.
  • SituationalĀ Goal
    • This helps us understand a person’s motivations. We’re less interested in the person’s life goals than their contextual goals.
  • Savvy / Situational opportunities and constraints

Categories: How To